Environmentally and Pet Friendly Lawn Care
Join the franchise that pioneered organic-based lawn care.
Profitable, Sustainable, and Scalable.
- Industry Leader Since 1987
- Recurring Revenue Model
- Exclusive Proprietary Products
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What Our Owners Say
Benefits of Owning a NaturaLawn® of America Franchise
In-depth classroom and field training
Comprehensive educational programs to ensure you master every aspect of operations, agronomy, and business management. We provide hands-on experience to build your confidence from day one.
Proprietary natural, organic-based fertilizers
Exclusive access to our high-quality, eco-friendly product line that sets you apart from the competition. Our proprietary blends deliver superior results while keeping families and pets safe.
Technical expertise
Ongoing access to industry experts, operational guidance, and dedicated agronomic support. You're never alone when diagnosing lawn issues or planning treatments.
Professional marketing and promotional materials
Launch and grow your business with high-impact, professionally designed marketing assets. From digital campaigns to print collateral, we provide the tools to drive leads.
National buying programs
Maximize your profitability with preferred pricing on equipment, vehicles, and supplies. Our collective buying power keeps your overhead costs low.
Why Partner With Us?
The NaturaLawn advantage goes beyond just lawn care. It's a proven system designed for sustainable growth.
The "Unfair Advantage" Product Line
You aren't just selling "lawn care"; you are selling a proprietary solution that competitors cannot buy. You gain exclusive rights to our patented, organic-based fertilizers, giving you a distinct selling proposition that generic chemical companies can’t match.
The "Pioneer" Brand Authority
You don't have to convince people that organic is better—we’ve been proving it since 1987. You are buying into the heritage of the company that started the environmentally responsible lawn care movement, giving you instant credibility on day one.
True Market Ownership
We believe in partnership, not cannibalization. Unlike other franchises that pack operators on top of each other, we grant generous, protected territories. You will never fight another NaturaLawn truck for a customer—you own your map.
Turnkey Marketing Ecosystem
You don't need to be a marketing expert. We provide a proven, multi-channel marketing engine designed to make the phone ring. From digital ads to direct mail, our strategies are data-driven to generate qualified leads in your specific territory.
Compounding Recurring Revenue
Stop chasing one-off jobs. Our subscription-based annual programs create a predictable, compounding revenue stream. The customers you sign this year become the financial foundation for next year, creating cash flow stability.
Tech-Enabled Efficiency
Scale your business without the administrative chaos. We provide the full tech stack—routing, billing, and CRM—so you can focus on leading your team and growing your business rather than drowning in paperwork.
Industry-Leading Customer Retention
It costs five times more to get a new customer than to keep an existing one. Our retention rates consistently beat the industry average because customers value the safety and results of our system. This means higher profit margins and less churn for you.
The "Pet-Safe" Sales Advantage
This is your strongest emotional closing tool. When you tell a homeowner their dog or child can play on the lawn immediately after treatment, the sale is often made right there. You are selling safety, not just grass.
