News Updates

When Chase Atwell discovered NaturaLawn® of America in 2022, it planted a seed.

After COVID disrupted his hotel career, Brian Burton launched a NaturaLawn® franchise in Madison, WI, drawn to organic lawn care and strong support. His service focus helped the business become profitable ahead of schedule.

Seeking a new path outdoors, Justin Sapp found NaturaLawn’s chemical-free approach and strong team culture. With a people-first mindset, he built a fast-growing business grounded in trust, teamwork, and purpose.

Darrin Hewartson opened his NaturaLawn® of America location in Leesburg, Virginia, in 1992. At the time, he had never seen a lawn care company that didn’t use a long list of chemicals. He was attracted to the company’s innovative, proprietary blend of organic-based products and biological controls that address the root of lawn care problems.

NaturaLawn of America has been recognized as Top Organic Based Lawn Care Service 2025 by Agri Business Review Magazine.

Before owning a NaturaLawn® of America franchise, Marlene Conover was no stranger to the lawn care business. For 15 years, she and her husband owned a lawn and landscape maintenance company, but they knew that they wanted to focus more on lawn care in their future.

In one of the nation’s top states for franchise growth, this event lets entrepreneurs meet franchisors, learn from experts, and explore franchise ownership. Last year’s inaugural event proved there is tremendous interest in franchising as a path to entrepreneurship.

Since 1987, NaturaLawn® of America has been a pioneer in the lawn care industry. With a commitment to providing safer alternatives, the brand offers a variety of environmentally-, pet- and family-friendly lawn care solutions.

A number of advantages make this a flourishing Green Industry business model.

With a passion for environmentally friendly lawn care, Philip Catron founded NaturaLawn of America and created opportunities for franchisees to follow in his footsteps

NaturaLawn® of America - The Leader in Pet-Friendly Lawn Care. Start a Business Pet Owners Across the Country are Looking For!

NaturaLawn® of America, the third largest lawn care company in the United States, has expanded to serve the region including and surrounding Pittsburgh-South, PA. Andrew Allen and Jonathan Cwynar, the owners of the new Pittsburgh-South, PA franchise, are excited to bring NaturaLawn® of America‘s signature blend of service, focus, and innovation to the area.

NaturaLawn® of America, the third largest lawn care company in the United States, has expanded to serve the region in and around Jacksonville, NC. William Atwell and Chase Atwell, the owners of the new franchise, are excited to bring NaturaLawn® of America's organic-based, pet-friendly lawn care to the people of Jacksonville, NC.

NaturaLawn® of America (NaturaLawn) was recently named a top franchise for 2020 by Franchise Business Review. This is the 15th annual ranking of the top 200 award-winning franchise opportunities.
Franchise Gator, an online franchise directory, has chosen NaturaLawn® of America as one of the Top Franchises for 2020.

When purchasing a franchise, there are some important factors to consider. Here is some great advice from our very own Blaine Young, Franchise Sales & Development, and other industry professionals.

Entrepreneur magazine ranks the top franchises that can be started for less than $50,000, based on their scores received on Entrepreneur’s 2018 Franchise 500 ranking.

Landscape management ranks the top 150 lawn care and landscaping companies across the US. 

NLA Ranks as the 25th Largest Revenue-Generating Lawn Care Company in the US. 

NLA Ranks 23rd, Firmly Seated Among the Top 25 Industry Professionals Nationwide.

The 2018 Lawn & Landscape Top 100 is based on 2017 revenue from landscape profit centers. Most information is reported by each company listed, and supplemental data are sourced from public records and reporting by L&L staff.

Our CEO and Founder, Phil Catron shares the secret of success NaturaLawn of America has had in the green industry.

NaturaLawn of America continues to rank among the industry leaders, landing at 178 out of the top 500 franchises in the US.

NaturaLawn of America’s Year in Review looks at recent success, looks to future expansion of the franchise system.