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When John Vollmer first discovered NaturaLawn of America in 1999, he was searching for financial stability. However, it was the company’s commitment to environmental responsibility that ultimately won him over.

Feature in Franchise Dictionary Magazine's June 2026 issue.

When Chase Atwell discovered NaturaLawn® of America in 2022, it planted a seed.

After COVID disrupted his hotel career, Brian Burton launched a NaturaLawn® franchise in Madison, WI, drawn to organic lawn care and strong support. His service focus helped the business become profitable ahead of schedule.

Seeking a new path outdoors, Justin Sapp found NaturaLawn’s chemical-free approach and strong team culture. With a people-first mindset, he built a fast-growing business grounded in trust, teamwork, and purpose.

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