When Chase Atwell discovered NaturaLawn® of America in 2022, it planted a seed.
After COVID disrupted his hotel career, Brian Burton launched a NaturaLawn® franchise in Madison, WI, drawn to organic lawn care and strong support. His service focus helped the business become profitable ahead of schedule.
Seeking a new path outdoors, Justin Sapp found NaturaLawn’s chemical-free approach and strong team culture. With a people-first mindset, he built a fast-growing business grounded in trust, teamwork, and purpose.
Darrin Hewartson opened his NaturaLawn® of America location in Leesburg, Virginia, in 1992. At the time, he had never seen a lawn care company that didn’t use a long list of chemicals. He was attracted to the company’s innovative, proprietary blend of organic-based products and biological controls that address the root of lawn care problems.
NaturaLawn of America has been recognized as Top Organic Based Lawn Care Service 2025 by Agri Business Review Magazine.