News

NaturaLawn® of America, the leading provider of organic-based lawn care services, has received four Brandon Hall Excellence Awards recognizing the company’s e-Learning training platform and its commitment to learning and development.

NaturaLawn of America has been recognized as Top Organic Based Lawn Care Services 2026 by Agri Business Review Magazine.

Roy Good was running a full‑service landscape business in the early 1980s when Montgomery County, Maryland, introduced strict notification rules for lawn treatments. At first, he thought the regulations were excessive. However, as he watched ecosystems decline and thatch layers thicken, he realized the industry needed a new approach. Phil Catron, a friend and former co-worker at Chemlawn, was already working on a solution. 

When John Vollmer first discovered NaturaLawn of America in 1999, he was searching for financial stability. However, it was the company’s commitment to environmental responsibility that ultimately won him over.

Feature in Franchise Dictionary Magazine's June 2026 issue.