News

Feature in Franchise Dictionary Magazine's June 2026 issue.

When Chase Atwell discovered NaturaLawn® of America in 2022, it planted a seed.

After COVID disrupted his hotel career, Brian Burton launched a NaturaLawn® franchise in Madison, WI, drawn to organic lawn care and strong support. His service focus helped the business become profitable ahead of schedule.

Seeking a new path outdoors, Justin Sapp found NaturaLawn’s chemical-free approach and strong team culture. With a people-first mindset, he built a fast-growing business grounded in trust, teamwork, and purpose.

Darrin Hewartson opened his NaturaLawn® of America location in Leesburg, Virginia, in 1992. At the time, he had never seen a lawn care company that didn’t use a long list of chemicals. He was attracted to the company’s innovative, proprietary blend of organic-based products and biological controls that address the root of lawn care problems.